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The Human Flipbook

More evidence that creativity delivered virally makes advertising taste better: Erbert & Gerbert’s Sub Club commissioned the creation of a “human flipbook” as a promotion for their chain of sandwich shops. The project features 150 colored t-shirts each with an animated still ironed onto the front.

More evidence that creativity delivered virally makes advertising taste better: Erbert & Gerbert’s Sub Club commissioned the creation of a “human flipbook” as a promotion for their chain of sandwich shops, located mostly in Minnesota and Wisconsin. The project features 150 colored t-shirts each with an animated still ironed onto the front. Standing around for nine hours, the model swapped out the shirts as the video was constructed frame-by-frame.

The company developed a series of characters around namesakes, Erbert and Gerbert, “two fictional boys who travel through space and time on adventures.” The icons for the 19-year-old business were inspired by childhood stories told by the owner’s father.

There is a great little video of the making of this commercial, uploaded to YouTube in mid-September. Thanks to ComicMix for passing this along.

By Kevin Makice

A Ph.D student in informatics at Indiana University, Kevin is rich in spirit. He wrestles and reads with his kids, does a hilarious Christian Slater imitation and lights up his wife's days. He thinks deeply about many things, including but not limited to basketball, politics, microblogging, parenting, online communities, complex systems and design theory. He didn't, however, think up this profile.

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