More evidence that creativity delivered virally makes advertising taste better: Erbert & Gerbert’s Sub Club commissioned the creation of a “human flipbook” as a promotion for their chain of sandwich shops, located mostly in Minnesota and Wisconsin. The project features 150 colored t-shirts each with an animated still ironed onto the front. Standing around for nine hours, the model swapped out the shirts as the video was constructed frame-by-frame.
The company developed a series of characters around namesakes, Erbert and Gerbert, “two fictional boys who travel through space and time on adventures.” The icons for the 19-year-old business were inspired by childhood stories told by the owner’s father.
There is a great little video of the making of this commercial, uploaded to YouTube in mid-September. Thanks to ComicMix for passing this along.
1 reply on “The Human Flipbook”
That is awesome.
I can see how mainstream advertising might indulge in this idea. I can see it now, a new Human Flipbook commercial for the new Macbook Pro. 🙂